2017 COOKWARE MARKET: SOUTH KOREA
A comprehensive analysis of the South Korean Cookware Market. For the purposes of this study, cookware is limited to what can be used on top of the stove.
[Published July 2017]
“The customers are now becoming very brand conscious and quality conscious. With rising income levels, customers are opting for good and branded cookware. They are very influenced by advertisements. The demand for organic and naturally healthy foods is growing and, more importantly, for cooking appliances and cookware. The trend of cooking food at home is developing rapidly as South Korean housewives tend to avoid preparing food that contains artificial additives for their families. As a result, cookware is becoming increasingly popular in South Korea.” - Industry Participant
For the purposes of this research, cookware is defined as utensils used on the top of stove for cooking purposes.
- There is no standard definition for premium cookware in South Korea. For purposes of this research, premium cookware in South Korea is priced over $75.
Neoflam Co. Ltd., Groupe SEB, Fissler Korea Ltd., WMF, Happy Call Co. Ltd., Chefline Co. Ltd., Amway, Kitchen Art Co., Ltd., and others.
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