2017 COOKWARE MARKET: ITALY
A comprehensive analysis of the Italian Cookware Market. For the purposes of this study, cookware is limited to what can be used on top of the stove.
[Published July 2017]
Previously, Italian customers desired cookware with white ceramic coatings. Sales for these products have dropped dramatically because of quick ware and tear, and the customers complained about residue that would come off the pans. The same companies, which offered the ceramic coating, are now offering nonstick, stone coatings. For the purposes of this research, cookware is defined as utensils used on the top of stove for cooking purposes.
- There is no standard definition for premium cookware in Italy. For purposes of this research, premium cookware in Italy is priced over $90.
Groupe SEB, Bialetti Industrie, Tognana Porcelain SPA, TVS, Alluflon S.p.A, Amway, Sambonet Paderno Industrie S.p.A., Zwilling J.A. Henckels, and others.
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