2017 COOKWARE MARKET: ITALY

Verify Markets

$ 1,000.00 

A comprehensive analysis of the Italian Cookware Market.  For the purposes of this study, cookware is limited to what can be used on top of the stove. 

[Published July 2017]

Description:

Previously, Italian customers desired cookware with white ceramic coatings. Sales for these products have dropped dramatically because of quick ware and tear, and the customers complained about residue that would come off the pans. The same companies, which offered the ceramic coating, are now offering nonstick, stone coatings. For the purposes of this research, cookware is defined as utensils used on the top of stove for cooking purposes.

Cookware products include:
Pressure cookers
Woks
Stockpots
Fry pans
Saucepans
Casseroles
Griddles
Grill pans
Dutch ovens
Steamers
Omelet pans
Chestnut pans
Sauté pans 
 
Materials include:
Stainless steel
Aluminium
Cast iron
Copper
Nonstick coatings
  • There is no standard definition for premium cookware in Italy. For purposes of this research, premium cookware in Italy is priced over $90.
Companies include:

Groupe SEB, Bialetti Industrie, Tognana Porcelain SPA, TVSAlluflon S.p.A, Amway, Sambonet Paderno Industrie S.p.A., Zwilling J.A. Henckels, and others.

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