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A comprehensive analysis of the global residential water treatment market for including market sizing, market share by competitor, drivers, restraints and market forecasts to 2023. This report is a combination of all individual country and regional reports located around the world.  Only select countries are included while the others sections include market estimates to come up with total figures.

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[Published June 2017]

The following countries have been covered for the purposes of this research: 

United States



Hong Kong










South Korea


The Americas

Asia Pacific






Rest of the World

Market Definition by Product:

For the purposes of this study a residential water treatment (RWT) system is defined as:

Point-of-entry (POE) systems: Point-of-entry or whole house systems treat all the water entering the home.

Point-of-use counter top (CT) systems: Counter top systems can either be placed on the kitchen counter or can be wall mounted (typically in Asia). 

Point-of-use under-the-sink (UTS) systems: The UTS systems are usually placed under the kitchen sink and do not clutter the kitchen counter.

Point-of-use faucet mount (FM) systems: FM systems have small filters that go directly on the end of a faucet and are relatively easy to install. FM systems have low capacities and low flow rates as compared to pitchers and other types of water treatment systems.

Pitcher systems: These systems are also knows as jug filters in certain parts of the world. Water is filtered by gravity through a filter cartridge, mostly made up of carbon. Pitchers and faucet mount systems are cheap residential water treatment systems available to consumers.

Replacement filters: This study also covers replacement filters.

Clay systems:  Ceramic water filters are an inexpensive and effective type of water filter. These systems rely on the pore size of ceramic material to filter dirt, debris, and bacteria out of water.  Clay pot water filters are fabricated using terracotta and are also referred to as terracotta systems.  

Companies Featured

United States:

The Clorox Company (BRITA), Kaz (PUR), Helen of Troy, A.O. Smith Corporation, Rainsoft, Kinetico Incorporated, Culligan International Company, EcoWater Systems, Pentair plc, Amway, Hague Quality Water International, The 3M Company, Kenmore, AO Smith (AquaSana),  among others.


Unilever, Water Tec de México, Industrias Mass S.A. de C.V, Grupo Rotoplas, Instapura, Amway, among others.


Lorenzetti S.A., Hoken International Company, Europa, Latina, Indústria Brasileira de Bebedouros Ltda. (IBBL), Europa, Everest, Ulfer, Koninklijke Philips N.V. (Philips), Amway, Pentair plc, The 3M Company, Filtros Sau Paulo, Águia Branca, Cerâmica Stéfani S.A. (Stefani), Cristal (Salus), among others.


Grünbeck Wasseraufbereitung GmbH, Aquaphor, BWT AG, Culligan International Company, Pollet Water Group (PWG), BRITA GmbH, Coway Co. Ltd., Hans Sasserath GmbH & Co. KG, Kinetico Inc., Amway, JUDO Wasseraufbereitung GmbH, EcoWater Systems LLC, Honeywell Braukmann, among others.


BWT AG, Amway, Aquaphor, The Geyser Company, Novaya Voda, Brita GmbH, among others.


EcoWater Systems LLC, Woongjin Group, Ova, BMB, Arçelik, Amway, Aquaphor, Waterbox Co., Inc., Ihlas Ev Aletleri Imalat Sanayi ve Ticaret AS, Pollet Water Group (PWG), BWT AG, A.O. Smith Corporation, Aquamatch, Rainsoft, among others.


Ecosoft, BWT AG, Amway, Aquaphor, EcoWater Systems LLC, Bluefilters Group, Brita GmbH, among others


Shenzhen Angel Drinking Water Equipment Co .,Ltd. (Angel), BWT AG, Shenzhen Chengdelai Industrial Co., Ltd., Culligan International Company, BRITA GmbH, Mitsubishi Rayon Cleansui Co.,Ltd., Koninklijke Philips N.V. (Philips), EcoWater Systems, Pentair plc (Everpure), The 3M Company, Panasonic Corporation, Ningbo Qinyuan Group Co., Ltd., A.O. Smith Corporation, Ozner Water Holding Company, Midea Group,  Amway, Shanghai Canature Environmental Products Co., Ltd., Shenzhen Litree Purifying Technology Co., Ltd., among many others.

South Korea:

Cuckoo Electronics Co., Ltd., LG Corporation, Amway, Coway Co., Ltd., Chungho Nais Co., Ltd., Kyowon L&c Co., Ltd., among others.


Duskin Co., Ltd., Amway, Kitz Micro Filter Corporation, Toray Industries, Inc., OSG Corporation, Toto Ltd., Duskin Co., Ltd., Mitsubishi Rayon Cleansui Co., Ltd., Nihon Trim Co., Ltd., Panasonic Corporation, Brita GmbH, among others.


Unilever, Eureka Forbes, Kent RO Systems, Ltd., Luminous Water Technologies (Livpure), OCEO, Bluebird, among others.


Siam Cast Nylon Co., Ltd (Pure), Coway Co., Ltd., The 3M Company, Thiensurat Public Co., Ltd., Amway, Giffarine Skyline Unity Co., Ltd., Mazuma Co. Ltd., Pentair plc, among others.


Amway, Coway Co., Ltd., Elken Sdn Band, NEP Holdings Berhad Diamond, Xiaomi, BWT AG, Cuckoo Electronics, The 3M Company, BACFREE, among others.


Panasonic Corporation, The 3M Company, Pentair plc (Everpure), Taiwan Sakura Corporation (Sakura), Amway, BWT AG, Brita GmbH, Chanson Water Co., Ltd., The Lux Asia Pacific Group, among others.

Hong Kong:

Amway, Panasonic Corporation, NEP Holdings Berhad Diamond,  The 3M Company, Doulton, Coway Co., Ltd., Mitsubishi Rayon Cleansui Co., Ltd., among others.


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