Rising Allergies and Technological Advancements Propel U.S. Air Purifier Market to over $1.4 Billion

SAN ANTONIO, TX, UNITED STATES, May 30, 2024 -- A recent analysis by Verify Markets reveals that the United States air purifier market exceeded $1.4 billion in 2023. According to Shilpa Tiku, Chief Research Officer and partner at Verify Markets, the market's growth is driven by the rising prevalence of allergies and respiratory issues, deteriorating air quality, technological advancements, and the easy availability of products through e-commerce. Key market trends include efficient purification, multifunctional and smart systems. Air treatment brands are adopting compact designs to enhance user experience, making filter replacement easier, adding portability with handles, and improving aesthetic appeal.

HEPA remains the primary technology offered by most companies. Additionally, market players are integrating air quality displays to meet the rising demand for transparency and consumer awareness. These displays provide real-time air quality information, enabling users to monitor and understand their indoor air conditions. Companies such as Blueair, LG, Morento, and Guardian are incorporating 360-degree air intake and purification to improve overall air cleaning efficiency. This design enables the system to draw in air from all directions, ensuring comprehensive coverage of the surrounding environment.

Brands are introducing multipurpose air treatment systems with added functionalities such as aromatherapy, dual-purpose furniture, and night projectors to offer consumers versatile and integrated solutions. These innovations go beyond traditional air purification, providing additional features that enhance the overall user experience. For instance, Blueair offers a dual-use design that serves both as an air treatment system and a side table, offering. Guardian offers air treatment systems with nighttime experience with three projector options, allowing users to create an engaging atmosphere. The optional night light features rotating colors, including white, green, and blue, or users can choose a specific color setting.

Products in the United States air purifier market priced under $150 made up the largest share of the market by revenue in 2023, while e-commerce sales made up majority of the channel revenue. An estimated 70.0 percent of the sales were for residential applications. Key companies in the market include Helen of Troy Limited, Arovast Corporation (Levoit), Newell Brands Inc., Guardian Technologies, LLC, Plaston, Blueair, Dyson and others.

Verify Markets’ research methodology consists of extensive primary interviews with key participants in the industry along with analysis of secondary resources to validate information. For more information on this report and other research (including custom reports and consulting), contact info@verifymarkets.com or call +1 210.595.9687.


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