SAN ANTONIO, TX, UNITED STATES, January 9, 2025 -- A recent analysis conducted by Verify Markets shows the air treatment systems market in Kazakhstan is set to see growth, with a compound annual growth rate (CAGR) of over 5.0% during the forecast period. This expansion is driven by several key factors: increasing concerns over air pollution in urban areas, declining poverty rates, growing residential real estate development, and rising e-commerce penetration across the country. With air quality continuing to pose significant health risks, especially in major cities, the demand for effective air treatment solutions is gaining momentum.
E-commerce in Kazakhstan is becoming a key driver of growth in the air purifier systems market, particularly during seasons when air quality worsens due to allergens and pollutants. Brands are responding by offering seasonal discounts, attractive pricing, and flexible payment options to meet rising consumer demand for health-conscious solutions. As consumers become more aware of the health risks related to pollution, especially in urban areas, the convenience of online shopping and home delivery makes it easier for them to purchase air purifiers and related products. E-commerce sales represent over 35.0 percent of revenue by channel.
Leading air treatment system brands such as Philips, Dyson, and Xiaomi are capitalizing on this demand by positioning their products as essential tools for improving indoor air quality. These brands are focusing on key health risks like volatile organic compounds (VOCs), particularly formaldehyde, which can be found in common household items. By utilizing specialized filters and catalytic technology, they offer solutions to mitigate these risks. Additionally, their systems incorporate HEPA filters designed to remove allergens and fine particles, enhancing air quality in residential spaces.
In Kazakhstan, air treatment systems priced under $500.00 hold a significant share of the market, accounting for over 40.0% of total market revenue. This price segment is heavily influenced by the widespread availability of private-label brands, which have helped drive the market towards more affordable solutions. These brands, often offering lower-cost systems, have led to an increased demand for budget-friendly air purifiers that address the growing concerns about air quality in urban areas.
“The prevalence of low- to mid-range priced systems has made air treatment technology more accessible to a broader consumer base, contributing to the overall market expansion. As e-commerce penetration continues to rise, these affordable options are becoming even more popular, further cementing their role as a dominant force in Kazakhstan’s air treatment systems market,” notes Shilpa Tiku, Chief Research Officer at Verify Markets.
Residential applications make up over 75.0 percent of the market by revenue in 2024. The air treatment systems market is estimated to be over $28.0 million by revenue in 2024.
This market study provides an in-depth analysis of the air treatment systems market in Kazakhstan, covering both residential and commercial air purifiers as well as filter replacement. The base year for the study is 2024, with a forecast period extending to 2031. The report examines the market size, growth rate, and revenue forecasts for both the air treatment systems and filter replacement markets, while also highlighting key growth drivers and market restraints. It covers trends in pricing, technology, and preferences between residential and commercial end-users, alongside the distribution market share across e-commerce, retail, dealers, and direct channels. Additionally, the study features insights into new products, technologies, and the competitive landscape, with major companies included. This comprehensive overview offers valuable insights into the current and future dynamics of the air treatment systems market in Kazakhstan.
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