SAN ANTONIO, TX, UNITED STATES, October 5, 2023 - According to a recent analysis conducted by Verify Markets, the Indonesian Residential Water Treatment Market is currently experiencing a surge in demand. The market has surpassed a value of over $59.0 million in 2022. The market is expected to grow over a CAGR of over 16.0 percent during the forecast period.
Key competitive factors in this market encompass after-sales services, sustainability practices, affordability, and the adoption of an omni-channel approach. In Indonesia, water purifier companies leverage an omni-channel strategy to present customers with various avenues for product acquisition, through online and/or offline channels. This approach enables them to extend their reach to a broader customer base while ensuring a seamless and convenient shopping experience. Furthermore, these companies entice customers with discounts, recognizing the significance of price sensitivity in consumer purchasing decisions. Additionally, they prioritize after-sales services to guarantee customer satisfaction and promote long-term product usage. As an example, Coway stands out by offering a comprehensive after-sales package, which encompasses product warranties, complimentary installation and upkeep, as well as round-the-clock customer support.
The surging demand for clean drinking water is the primary catalyst in this market, driven by Indonesia's burgeoning population and rapidly expanding economy. This need pronounced in both urban and rural areas, where deficient infrastructure, subpar water quality, and high costs persist as significant challenges. As a result, consumers are increasingly turning to water purifiers to ensure reliable access to safe drinking water. Despite government efforts, enhancing water infrastructure and sanitation in rural and informal settlements remains a formidable task. Consequently, the water purification market in Indonesia is poised for substantial growth in the foreseeable future, with more households prioritizing the adoption of water purifiers.
In Indonesia, brands like Coway and Cuckoo utilize loyalty programs to foster customer retention. Water purifier innovation is on the rise, with brands like Cuckoo, Coway, LG, and Philips offering diverse features. These purifiers employ advanced filtration technologies like reverse osmosis and ultrafiltration. Some feature IoT connectivity for convenient control via a smartphone app. User-friendly designs, energy efficiency, and self-sterilization are also common. Compact designs and smart features cater to smaller living spaces. Self-cleaning functions enhance performance and longevity by removing contaminants.
The Indonesian Residential Water Treatment Market report is segmented by POU systems, pitchers, and replacement filters. The study is based on data from 2022, with forecasts provided until 2029. The report encompasses various market dynamics such as growth drivers, restraints, market revenues and forecasts, technology trends, and a competitive landscape assessment.
The key players within the market include Coway Co., Ltd., LG Corporation, Cuckoo Homesys Co. Ltd., Kyowon L&C Co., Ltd. Unilever, PT Citra Sukses Mandiri, PT. Yamaha Motor Nuansa Indonesia, PT Sentrasarana Tirtabening, PT HYDRO Water Technology, and others.
Carbon and reverse osmosis technologies are extremely popular in Indonesia. Systems priced under $600.00 make up majority of the market. A copy of the Indonesian Residential Water Treatment Market research report can be obtained at www.verifymarkets.com. Follow us for more updates on Twitter @verify_markets and LinkedIn.
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