Voice of the Customer Research

Voice of the Customer (VOC) research is a market research solution that produces a detailed set of customer wants and needs, placed into a structure based on importance and satisfaction in relation to a purchasing decision. Voice of the Customer studies consist of both qualitative and quantitative research steps. They are generally conducted at the start of any new product, process, or service design initiative in order to better understand the customer's perspectives regarding purchasing criteria, and as the key input for new product design specification, definition, features and value-added services.  Trough the application of our advanced solutions, Verify Markets creates powerful measures and data that will lead your company to actionable solutions.

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