Verify Markets held extensive discussions with key market participants globally that had made significant contributions to their respective industries. The research methodology used includes both bottom up as well as top down methodology.
Bottom up Methodology: This method uses a series of interviews with all suppliers to determine revenues by each company during the base year. These are added together to give the total market size.
Top Down Methodology: This method is based on a series of competitive interviews where each competitor is asked for an estimate of the market size. These estimates are weighted and then averaged for the market size calculation.
The whole exercise was spread over the following phases:
For the Atmosphere claims, a product is defined as a single model number within a brand or product line.
CLAIM: "On average, reverse osmosis systems waste over 70 percent of the influent water."
CLAIM: "Atmosphere is the world's number one selling air purifier product."
CLAIM: "Atmosphere Drive is the world's number one selling car air treatment product."
CLAIM: "eSpring is the world's number one selling residential water treatment product."