A comprehensive analysis of the Chinese Cookware Market. For the purposes of this study, cookware is limited to what can be used on top of the stove.
[Published July 2017]
“For our company, this market is definitely growing, and there is substantial room to grow, especially in the middle class, in which obviously everyone wants to try to put their hands on new products. This circumstance leads to more fierce competition. At the same time, the digital world is now enhancing consumer knowledge and understanding regarding the strength and weaknesses of respective brands of products. I have to believe that for traditional companies that used to sell through wholesale, it doesn’t matter which types of channel they sell through, they will start to realize the challenge is how to reach, educate and engage consumers." - Industry Participant
For the purposes of this research, cookware is defined as utensils used on the top of stove for cooking purposes.
Zhejiang Aishida Electric Co, Ltd (ASD), Groupe SEB, Fissler GmbH, WMF Group GmbH, Amway, Zwilling J.A. Henckels Shanghai Ltd., Swiss Diamond, and others.
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