Multiple Price Points for Residential Water Treatment Systems Drive Price Sensitive Consumers in India

Press Release
SAN ANTONIO, TX, UNITED STATES, September 17, 2019 -- A new analysis by Verify Markets shows the Indian residential water treatment (RWT) systems market was estimated to be over $950.0 million in 2018. The market is highly competitive, fragmented, and has a very large unorganized sector. 

A growing economy, rising disposable incomes, diverse products at multiple price points, and extensive marketing efforts carried out by key players are some of the key drivers within the market. Some of the challenges include a large unorganized market and price sensitive customers. Customers in the Indian market are very price sensitive; water purifiers priced between $146.20 and $292.40 make up majority of water purifier sales in India.

Even though the market is becoming increasingly competitive, Eureka Forbes and Kent continue to lead the market. Both these companies focus predominately on water treatment systems. In 2018, Eureka Forbes Limited emerged as the market leader in point-of-use water purifier category and Ion Exchange Ltd. in the point-of-entry category. “Eureka Forbes has the first-mover advantage and Kent has gained market share by creating brand awareness through extensive advertising,” notes Chief Research Officer Shilpa Tiku.

This study provides a detailed analysis on the Indian residential water treatment systems market. It covers market drivers, market restraints, market trends, distribution trends, pricing trends, market share analysis, and revenue forecasts until 2025. The base year for the study is 2018. This study covers both point-of-use and point-of-entry systems. Some of the key players in the market include Eureka Forbes, Kent RO Systems Limited, Hindustan Unilever Ltd., Ion Exchange India Ltd, The 3M Company, and others.

To learn more about the market, read our report on ‘2019 Residential Water Treatment Systems Market: India.’ For more information on this report and other research (including custom reports and consulting), contact, visit https://www.verifymarkets, or call 210.595.6987. Follow us for more updates on Twitter @verify_markets and LinkedIn. 

Verify Markets’ research methodology consists of extensive primary interviews with key participants in the market along with secondary sources to validate our information.