Mild Flu Season and Abnormally Warm Winter Rough on Portable Humidifier Marketplace

Press Release

San Antonio, TX – Verify Markets’ analysis of the North American Portable Humidifier Market shows that the market is valued at over $385 million in sales for 2015. The major market drivers for the portable humidifier market include mass retail expansion, effective product merchandising at the retail level, increased category expansion and purchasing online, and the increasingly common concept of healthy homes having adequate humidity.

Humidifiers are recommended for people who live in cold, dry climates to prevent sore throats, headaches, nosebleeds and coughs related to dry air. This circumstance, combined with weather, plays an enormous role in this market. The sale of humidifiers is further affected by the incident outbreak of cold and flu. Both of these circumstances did not fair well for the industry as the market saw decline.

Online purchasing is becoming increasingly common for the non-premium consumer. Sellers like Amazon, eBay, Google, Walmart, Walgreens ( and Target have a vast array of products available online. Customers are steadily purchasing through these channels. Premium products, like those manufactured by Dyson, Vornado, and Air-O-Swiss, are most likely purchased through retail channels. This premium category was most impacted during this recent winter season. Steam inhalers have continued to establish themselves in the industry with increasing market share. Companies like MyPurMist offer a comparatively expensive product that continues to sell well. 

The majority of the products are sold through the pharmacy and drugstore retail channel, while most of the remaining products priced under $60 go through traditional mass retail channels. The average retail price is reportedly increasing in the mass retail channel with companies like Target and Walmart having more expensive products available. Department stores have become a nontraditional channel for portable humidifiers. Companies like Macy’s, Kohl’s, Bloomingdale’s and Dillard’s experimented with replacing declining categories with air treatment and humidity control.

The key companies in this market include: Helen of Troy (Vicks, Honeywell, Kaz Inc., etc.) Newell Brands/Jarden Corporation (Holmes, Bionaire, etc), Essick Air Products, Inc., Plaston International Corporation, Crane USA Inc, Guardian Technologies (Pure Guardian), Vapore LLC (MyPurMist), Stadler Form and Sunpentown, among others.

This report provides an overview of the portable humidifier equipment market in the United States and Canada. The report captures the growth drivers, restraints, market trends, market analysis, supplier landscape, latest developments and provides strategic recommendations. This study also includes market sizing and revenue forecasts for portable humidifiers. The base year of the study is 2015 and revenue forecasts are provided up to 2022. A copy of the North American Portable Humidifier Market research report can be obtained at