Aromatherapy Diffuser Market Shifting from MLM to Retail

Press Release
SAN ANTONIO, June 22, 2017 -- A new analysis by Verify Markets shows the North American Aromatherapy Diffuser Market was valued at $475.0 million in 2016 and is expected to reach revenues of over $900.0 million by 2023.

The market is extremely competitive and fragmented. Several new companies are continuously entering the market. Historically, multilevel marketing was the predominant channel for selling diffusers. However, in the last two years, diffusers are increasingly being sold through the retail channel.

Females are the primary purchasers of aromatherapy diffusers; almost 85 percent of diffuser customers are female. Ultrasonic diffusers represented an estimated 90 percent of the overall aromatherapy diffuser market in 2016. The key parameters that customers look for while purchasing diffusers include aesthetics and features; for example, multiple lighting options, color options, and mist adjustment settings, among others. Several companies are expected to launch products targeting kids during the forecast period.

“There is an abundance of market participants and new market entrants selling products. It is difficult for brands to stand out and have a unique product portfolio, especially with the prevalent private labeling that occurs in the market,” notes Shilpa Tiku, Global Vice President of Verify Markets.

This study is very detailed. The base year for the study is 2016 and forecasts are provided until 2023. It covers market drivers, restraints, distribution trends, pricing trends, market share analysis, product trends, consumer trends, company profiles and key quotes by industry participants. The key companies included in this study include doTERRA, SpaRoom, Young Living, Scentsy, NOW Foods, and others.

A complete analysis of select markets within the North American Aromatherapy Diffuser Market can be obtained at  Follow us for more updates on Twitter @verify_markets and LinkedIn.