Merchandising & Online and Direct Sales Pivotal to Continued Success in Portable Humidifier Market

Press Release

San Antonio, TX – Verify Markets’ analysis of the North American Portable Humidifier Market shows that the market is valued at over $400 million in sales for 2014 ( The concept of healthy homes having adequate humidity is the major driving force for the portable humidifier market. Humidifiers are recommended for people who live in cold, dry climates to prevent sore throats, headaches, nosebleeds and coughs related to dry air. This circumstance, combined with weather, plays an enormous role in this market. The sale of humidifiers is further affected by the incident outbreak of cold and flu.

Online purchasing is becoming increasingly common for the non-premium consumer. Sellers like Amazon, eBay, Google, Wal-Mart and Target have a vast array of product available online. Customers are steadily purchasing through these channels. While premium products, like those manufactured by Dyson, Vornado, and Air-O-Swiss, are often purchased at certain retailers like Bed, Bath & Beyond and seasonally through Costco. The majority of the products are sold through the pharmacy and drugstore retail channel, while most of the remaining products priced under $60 go through traditional mass retail channels.

Retailers that have demonstration units showing visible mist have upwards of 5-6 times sales compared to stores that do not. Merchandising plays a pivotal role to retail success in this market, while increasing direct and online sales opportunities are necessary to compete in an increasingly saturated marketplace with many similar products offerings and few unique benefits.

The key companies in this market include: Helen of Troy / Kaz Inc., Jarden Corporation, Essick Air Products, Inc., Plaston International Corporation, Crane USA Inc, Guardian Technologies, and Sunpentown, among others.

This report provides an overview of the portable humidifier equipment market in the United States and Canada. The report captures the growth drivers, restraints, trends, market analysis, supplier landscape, latest developments and provides strategic recommendations. This study also includes market sizing and revenue forecasts for portable humidifiers. The base year of the study is 2014 and revenue forecasts are provided up to 2021. A copy of the North American Portable Humidifier Market research report can be obtained at