North America Power Rental Market: Fastest growing niche segment of the equipment rental industry

Press Release

San Antonio, TX – Verify Markets’ analysis of the North American power generation rental industry shows a market valued in excess of $800 million with rampant growth. Generators for temporary power provides constant, reliable and cost effective solutions during scheduled power shutdowns, new or expanded facilities, power for planned and unplanned events (natural disasters, contingency planning), remote sites and seasonal peak load requirements (

The market is largely dominated by diesel generators. However, with the tightening of regulations on emission standards, more focus is being given to alternative fuel and non-diesel generators. Factors driving the growth in the market include: increasing demand of power, aging infrastructure, need of constant power, demand coming in from the oil & gas market, recovering economy and infrastructure development projects. Some market restraint includes a rise in environmental concerns, stringent environmental regulations, increasing cost of the rental unit, limited product differentiation and increasing competition.

The EPA’s stringent emission regulation standards on a tiered structure (Tier 1-4, four being the strictest) to reduce hazardous emissions from generator set is expected to increase the equipment price anywhere from 8% to 20%, but the regulations also provide an opportunity to improve engine performance, decrease fuel consumption and reduce hazardous emission.

The overall market is mature and competitive, with the presence of regional and national market participants trying to get a strong foothold in the market.

The key companies in this market include: Aggreko, LLC, Caterpillar, Inc., Cummins, Inc., and United Rentals, Inc. Other companies in the market include Hertz Equipment Rentals, Sunbelt Rentals, Trane Rental Services and regional & local market participants.

This report provides an overview of the rental power/generator market in North America (United States & Canada) and has focused on portable diesel fuel generators, natural gas generators and other generator sets that range from smaller towable 5 kW to large containerized 2 MW. The report captures the growth drivers, restraints, trends, market landscape, supplier landscape and provides strategic recommendations. The study segments the market by generator type, application (prime power, stand-by and peak load), end-user (utility, industrial, construction, events, telecommunication, others) and power output (<100kW, 100-500kW, 500-1000kW, >1000kW).

 A copy of the North American Power Rental Market research report can be obtained here. Follow us for more updates on Twitter @verify_markets.