Press Release

San Antonio, TX - The residential water treatment market in Western Europe was valued at over $1.1 billion in 2012. For 2013, the expected value for the market is over $1.2 billion. Germany, France, UK and Italy emerged as the largest markets.

Some of the key drivers include increasing health awareness, hard water in certain parts of Europe and decreasing bottled water sales in many countries.

Counter top systems are not popular in Western Europe. The kitchen functionality and organization are very important in most Western Europe homes; consumers do not prefer having a water treatment device on the counter top. Most of Europe is not a do-it-yourself market. Service technicians and plumbers primarily install Inline systems.

Whole house systems are the most popular water treatment systems in Europe and made up more than 40 percent of the total market in 2012 and for 2013.

Some of the key companies in the Western European residential water treatment market include Brita, BWT Group, Gruenbeck, Judo, Harvey Water Softeners, Ecowater, Culligan, Ecowater, and Pollet Water Group, among others.

This study is very detailed and provides an overview of the point-of-entry systems, pitchers, point-of-use systems and replacement filters. The base year is 2012 and forecasts are provided until 2019. The study captures market share analysis, key trends, claims and endorsements used by companies, as well as quotes from key industry participants.