Multinational Companies Flocking to the Fast-Growing Air Purifier Market in India

Press Release

SAN ANTONIO, Nov. 01, 2017 -- A new analysis by Verify Markets shows the Indian Air Purifier Market valued at over $25.0 million in 2016 and is expected to reach revenues of over $150.0 million by 2023. The rise of India’s middle class, poor air quality, widespread media coverage about poor air quality, and increasing consumer awareness are key drivers in the market. The Indian market is still emerging and is not as large as some of the other Asian markets, however, there is a huge potential for growth and several multinational companies have entered the market within the last 3 years.

There are several brands available in India. “The majority of the purchases for air treatment systems are for residential applications. Purchasers are mainly health-conscious consumers with disposable incomes. Most companies are currently importing their air purifiers, either fully or in parts, for assembling in India,” notes Shilpa Tiku, Global Vice President of Verify Markets.

Sharp and Eureka Forbes have been very successful due to their direct sales channel. Consumers in India require education and direct selling enables companies to educate their consumers.The key areas for sales for air treatment systems include: Delhi NCR, Bengaluru, Mumbai, and Hyderabad.

The Indian Air Purifier Market report is one of the most detailed studies on the market. The base year for the study is 2016 and forecasts are provided until 2023. It covers market drivers, restraints, distribution trends, pricing trends, market share analysis, product trends, consumer trends, sales by key areas, data for most polluted cities, warranty trends, company profiles and quotes by industry participants. The key companies included in this study include Philips, Panasonic Corporation, Sharp Corporation (acquired by Foxconn), Blueair (acquired by Unilever), and others.

A copy of the Indian Air Purifier Market report can be obtained at Follow us for more updates on Twitter @verify_markets or on LinkedIn. This report is part of Verify Markets’ Consumer Products market research and consulting practice. Other consumer products market reports include:

Our research methodology consists of extensive primary interviews with key participants in the market along with secondary sources to validate our information. For more information on this report and other research (including custom reports and consulting), contact or call 210.595.6987.