San Antonio, TX- Verify Markets has released the “Analysis
on Select Global Residential Water Treatment Market” report for 2012. The global residential water treatment (RWT)
market is very dynamic; it generated revenues of over $9.0 billion in 2011. The
RWT market varies by country and region. North America and Western Europe are
mature markets, while Asia, Latin America and Eastern Europe are fast growing
markets.
In 2011, some of the largest markets were Japan, U.S.,
China, Russia, India, Germany, France and South Korea. Most of these markets
are dominated with local market participants and are very fragmented.
The South Korean market is expected to
grow at a compound annual growth rate (CAGR) of over 6 percent through the
forecast period. Several
companies sell as well as rent out water treatment systems in South Korea. Several
multinational companies are looking to enter the South Korean residential water
treatment market. LG entered the market
in 2009 and has already established a significant presence in the marketplace.
Several companies use the direct selling method to sell water treatment systems
and sell door to door. Some of the leading companies in South Korea include
Woongjing Coway, Chungho Nais, Tong Yang Magic, and Kyowon L&C, among
others. Point-of-use systems are highly popular in South Korea.
The Chinese residential water treatment market is expected
to show tremendous growth with no signs of slowing down. Poor water quality,
rising incomes and improved consumer awareness is driving the market in
China. In 2011, the Chinese RWT market
garnered revenues of over $1.5 billion. The market is expected to show a double
digit growth rate through the forecast period. Some of the key players in the
Chinese market include Midea Group, Pentair, Ecowater, Shenzhen ChengDeLai, Ningbo Qinyuan, Shenzhen
Angel Drinking Water Industrial Group Corporation, Paragon Water Systems, Inc,
and Litree. The sales of water treatment systems were the highest in
Beijing, Shanghai, Guangzhou, and Suzhou. The Chinese residential water
treatment market is getting highly competitive with several international
companies entering the market. Most companies offer a diverse product line,
like point-of entry, point-of-use and pitcher systems. Some of the key international players include
AO Smith, Pentair, Ecowater, Culligan, BWT, Panasonic and 3M. Several new
entrants are likely to enter the market through the forecast period.
The Indian residential water treatment market is also
expected to show a double-digit growth rate through the forecast period. Historically, UV technology has been popular
in India. However, with several new entrants, the market dynamics seem to be
changing. Reverse osmosis technology has
been gaining traction. Some of the dominant companies in India
include Eureka Forbes, Kent, Hindustan Unilever, Ion Exchange, Whirlpool, Usha
Brita and Alfaa. Most companies have started selling a diverse product portfolio
catering to middle as well as low end consumers. Large multinationals, like LG
and Panasonic, have also entered the Indian market and several new entrants are
expected to enter the market through the forecast period.
The Russian market generated revenues of over $300 million
in 2011. The Russian residential water treatment market is dominated by local
participants. The popular technologies used for under the sink segment
include carbon/multistage filtration, reverse osmosis and ultraviolet. Reverse
osmosis is the dominant technology for under the sink systems in Russia. An
estimated 50-60 percent of under the sink systems sold in 2011 were based on
reverse osmosis technology. In counter top systems, carbon filtration is the
popular technology in Russia. Key companies that play in the Russian market
include Aquaphor Corporation, Mettem Technologies Ltd, The Geyser Company and Novaya
Voda, among others.
The Brazilian market was the largest market in Latin America
with estimated revenues of over $200 million in 2011. The Brazilian market is
dominated with local companies like Lorenzetti S.A., Impac, Europa, and Hoken.
The Western European market was hit by the economic
recession and showed slow growth. Point of entry systems and pitchers are
highly popular in Western Europe. Key players in Western Europe include Brita and
BWT, among others.
This study is very detailed and provides
revenues and market share analysis by individual segments like point-of-entry
systems, point-of-use counter top systems, point-of-use under the sink systems,
pitchers, faucet mount systems and replacement filters. It also includes quotes
by key industry participants that were captured during the interview process.
This study provides detailed analysis for more than 25 countries.
